Entries for 'Kara'

In keeping with the theme for the week, we thought we’d take this opportunity to fill you in our progress so far with sticking to our New Year’s Resolution—particularly our editorial calendar! Are you sick of us talking about those yet? I’ve been working with Slanted for about three months now. And when I started, […]

Simply stated, an editorial calendar is a way to organize what you are posting online and where. That’s it. It’s not scary. It’s awesome. This way you can organize themes and special events and keep everyone on the same page. We’ve used two different kinds for our clients. We started with one like this—one that is […]

How do you know what avenue is the best to pursue to get the best marketing results? With all the emerging social media outlets and the old faithful (Facebook, email newsletters, etc.) how can you identify which one will be the best for you and your company’s needs? Go where your audience is. It sounds simple […]

“Do as I say, not as I do.” Who hasn’t heard that from a parent or other authority figure? Well, we’re trying to steer as far away from that as possible. Since we asked you guys for your New Year’s resolutions, it’s only fair that we share ours with you. So here we go: Slanted’s […]

It’s January! A whole new year. By now, everyone is getting settled into the new year and making plans for all the big things they hope to accomplish this year. What are they things you hope to accomplish? Did going to the gym make the list? Or maybe read a new book? What about getting […]

Thanksgiving (n.): The one day a year that Americans eat all the food they want without giving a second thought to how much they are eating First, an interesting bit from the New York Times about the top Google searched foods for Thanksgiving. Check it out here. Whatever your favorite is, we can all agree […]

So you know you’re supposed to blog. Do you know why? Do you know why you need a blog? Do you want to build a community? Show your expertise in your topic area? Give existing community members some great content? Build SEO? These are probably reasons we should all be blogging. Just like social media, we’d never […]

Yep, it’s here. It’s winter in the Mitten State. It sucks, but I’m just stoked it my last one here. A long time ago, I committed to moving to Michigan as long as wherever we went next didn’t have snow. So, if you’re one of those people who love winter and snow? Good on ya, […]

Today for Work it Wednesday, we’re gonna tackle a little (big) piece of marketing: your content. Taking time to write a blog or newsletter can be such a pain. The hardest part is deciding what to write. How many times have you sat down to write a blog, knowing that you really need to get […]