On my first day of lessons this semester, my voice teacher and I decided that in correlation with my jazz improv class (that I complained about here), I should explore jazz more as a vocalist. Let me just say I looooooooove voice lessons this semester. And let me explain why. During that first day, my […]

Facebook, FB, whatever you call it has become exactly that- a necessary evil. You can’t really get by without it, but it can be a real pain. Let’s look at why Facebook is good and why it’s not so great. Pros of Facebook: Pretty much everyone on the planet has a Facebook. It creates potential […]

Earlier on this blog, I compared getting the hang of social media to learning a language. It’s actually a LOT like learning a new language. In fact, there are tons of new terms and phrases that you need to know and understand to best utilize social media. Pagemodo gave us a really great headstart with […]

In keeping with the theme for the week, we thought we’d take this opportunity to fill you in our progress so far with sticking to our New Year’s Resolution—particularly our editorial calendar! Are you sick of us talking about those yet? I’ve been working with Slanted for about three months now. And when I started, […]

Simply stated, an editorial calendar is a way to organize what you are posting online and where. That’s it. It’s not scary. It’s awesome. This way you can organize themes and special events and keep everyone on the same page. We’ve used two different kinds for our clients. We started with one like this—one that is […]

A couple of months ago I did a project for one of our clients, BookBrainer, where I “brainified” the book Traction, by Gino Wickman. That means I spoke with Wickman himself a handful of times, read the book closely, and wrote about 60 questions about the book. (You can read more about BookBrainer on their […]

This may come as a surprise, but I do have a life outside of my work at Slanted. I’m also getting a degree in music. Because I’m a masochist and enjoy torturing myself. I’m in my senior year, so I’m wrapping things up. But in an effort to make me marketable after I graduate (as […]

How do you know what avenue is the best to pursue to get the best marketing results? With all the emerging social media outlets and the old faithful (Facebook, email newsletters, etc.) how can you identify which one will be the best for you and your company’s needs? Go where your audience is. It sounds simple […]

“Do as I say, not as I do.” Who hasn’t heard that from a parent or other authority figure? Well, we’re trying to steer as far away from that as possible. Since we asked you guys for your New Year’s resolutions, it’s only fair that we share ours with you. So here we go: Slanted’s […]